For the first time in Super Bowl history, you’ll be able to watch a live commercial.
The spot will appear during the first commercial break in the third quarter and is expected to be 30 seconds. Snickers will also live stream from the set of the commercial for 36 hours, from 12 p.m. EST on Feb. 2, until midnight Feb. 3.
Hints from Snickers regarding the commercial’s premise have been limited to four teaser videos posted on YouTube. It appears that the commercial will contain a western theme, a showdown, a dead cowboy and stunt horses.
This is the sixth Super Bowl to feature a Snickers commercial.
Contact Rochelle Richards at firstname.lastname@example.org. Follow @MediaStark24 on Twitter.