Summerlin, the valley’s largest master-planned community, now in its 26th year of development, is marking its signature lifestyle with a new campaign called #SummerlinLife.
The campaign features the community’s iconic outdoor amenities, including 150-plus parks, more than 150 miles of trails, community pools, nine golf courses, locations near Red Rock Canyon National Conservation Area and shopping centers, including Downtown Summerlin, the 106-acre fashion, dining and entertainment center in the heart of the community.
According to Danielle Bisterfeldt, director of marketing for Summerlin, this campaign shows house hunters how Summerlin can offer them not only a great home but a great community.
“Those who live in Summerlin recognize the value of purchasing a home here not just because of the community’s high design standards, lush landscaping and varied home offerings, but also because Summerlin offers a premium lifestyle experience that doesn’t exist in any other Las Vegas community. As the campaign states, ‘There’s life. And then there’s Summerlin Life.'”
A recent survey revealed that 93 percent of Summerlin’s residents would recommend Summerlin to their friends and family. According to Bisterfeldt, the community’s amenities, including a social infrastructure that offers residents year-round access to specially planned events, seasonal celebrations, sports leagues and enrichment classes, easily play a big role in residents’ willingness to recommend Summerlin to others.
Existing amenities include three community centers, two resident-only pools, top-ranked public and private schools, more than a dozen houses of worship and green space in every neighborhood. Opening this spring is a fourth community center with a pool in The Vistas village and an indoor aquatic center in The Cliffs village, and opening this fall is a new charter school (kindergarten through eighth grade) off West Charleston Boulevard and Sky Vista, bringing the number of schools in Summerlin to 23.
The #SummerlinLife campaign enforces the Summerlin brand message across all mediums.
“Using the social media ‘hashtag’ symbol in this campaign is a natural way to seamlessly integrate social media into this initiative and symbolize the community’s progressive nature,” Bisterfeldt said.