Hairstylist Shelley Gregory brings rainbow hair to Las Vegas — VIDEO

Updated April 21, 2017 - 8:14 pm

With a short series of Instagram posts, Las Vegas native Shelley Gregory’s pastel “macaroon hair” lit up the internet.

“It got picked up by Cosmopolitan, Huffington Post and all of these huge sites, and I went from 1,400 followers to 10,000 followers in like two months,” she said of those initial posts in 2015.

Gregory, 36, a graduate of Bonanza High School, is known worldwide for the style she calls rainbow hair.

“I just saw this really pretty pastel rainbow (style), and then I fell in love and I had to try that,” she said. “It’s so pretty and soft and more wearable than rainbow hair with primary colors.”

Gregory aggressively documents her rainbow hair, blush blonde and other styling expertise on social media. That effort has helped her reach women worldwide (some from as far away as Australia) who are willing to travel to Las Vegas for their multicolored, cotton candy-like hair transformation.



My little

A post shared by Hair | Vegas (@shelleygregoryhair) on


It has also led to a professional partnership with L’Oreal Professionnel.

Cynthia Guerra, 29, became one of Gregory’s first rainbow hair clients after spotting her work on Instagram. She lauds Gregory’s creativity and ability to transform any picture into a hairstyle. 



A post shared by Hair | Vegas (@shelleygregoryhair) on


“We share these pictures, and it could be pastries or it could be the color of the sky … and it’s so weird but we pick each other’s brain and she’s so good at getting the visual that I want,” Guerra says. “She’s very realistic about what we can do but very open-minded.”

Guerra, who has worked at Betsey Johnson and Lush, says sporting pastel colored hair has become an asset for her in the workplace despite it being part of a newer trend — read Starbucks Unicorn Frappuccinos and glittery bath bombs.

Dr. Michael Borer, associate professor of sociology at UNLV, isn’t surprised that rainbow hair — and other mainstream color explosions — are big in Las Vegas.

“Science fiction and fantasy have been a part of many cultures for many years, but there seems to be an uptick in people’s interest in both sci-fi and fantasy recently,” Borer says.

“Perhaps the coloring of one’s hair in multiple colors to mimic rainbows or unicorns, a fantasy character, is still some type of resistance to the banal routines of everyday life — or perhaps it was part of a counter culture that has since become a trend.”

Keeping it new

Gregory, who works two 12-hour days per week at her Atelier by Square Salon on Fort Apache Road, worked with L’Oreal on a new line of pastel hair colors that will debut in the U.S. this year. She’s been featured in European advertisements for the line.



Just another angle of my favorite #Unicornhair #rainbowhair

A post shared by Hair | Vegas (@shelleygregoryhair) on


“We just did the global campaign in New York in January, and that was really fun,” she said. “It’s really cool to see all of the pictures of it being released in Italy or Holland, because I’m just a girl from Vegas.”

Jennifer Atkinson, 39, is a regular client of Gregory’s because she’s so good with blonde hair — maintaining its integrity and strength in a dry climate keeps her coming back to Atelier.



CandyCoatedPonytail #coachella2017 #coachellahair #coachellavibes #colorfulhair #coachellaready #candyhair #behindthechair

A post shared by Hair | Vegas (@shelleygregoryhair) on


“It’s not only what she does for color, but she has these awesome products and techniques that she uses to keep your hair feeling like it’s fresh and has life and doesn’t get dull,” Atkinson says. “I always feel like myself, but she helps me feel like a better version of myself.”

Despite being one of the most sought after stylists in town, the “girl from Vegas” says she keeps her chair open for anyone looking to transform their look.



Ⓛⓤⓢⓣⓡⓞⓤⓢ ⓟⓔⓐⓡⓛ

A post shared by Hair | Vegas (@shelleygregoryhair) on


“I just love being challenged because that’s how I learn the most and grow the most,” she says. “I never want to discourage someone from sitting in my chair.”

Read more from Anna Williams at Contact her at Follow @AnnaWilliamsRJ on Twitter.

Kids become firefighters at Fire Station 98 open house
Henderson residents wore fire hats, learned about CPR and met firefighters at the Fire Station 98 open house Saturday, August 11, 2018. (Marcus Villagran Las Vegas Review-Journal) @brokejournalist
People from all over the world attend RollerCon 2018
RollerCon 2018 is a five-day convention focused on the roller derby community and culture at Westgate in Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Camp Broadway teaches kids how to sing and dance
The Smith Center's seventh annual Camp Broadway musical theater program gives 150 kids ages 6-17 an opportunity to learn musical theater skills from industry professionals over a five-day period. Marcus Villagran/ Las Vegas Review-Journal @brokejournalist
Las Vegas police officer on being PETA's Sexiest Vegan Next Door
Las Vegas police officer David Anthony talks vegan lifestyle and how he feels about being voted PETA's sexiest Vegan next door from his home on Monday, July 9, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
'NO H8' Campaign comes to Las Vegas
Hundreds of locals participate in the NO H8 campaign founded by Adam Bouska and Jeff Parshley as a response to Proposition 8, a California ban on same-sex marriage. The campaign has since evolved to represent equal treatment for all. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Over 40,000 People Attend The 4th Of July Parade In Summerlin In Las Vegas
Over 40,000 People Attend The 4th Of July Parade In Summerlin In Las Vegas. (Janna Karel Las Vegas Review-Journal)
Star Wars and Golden Knights mashup at downtown art shop
Star Wars and Vegas Golden Knights fans attend the Boba Fett Golden Knight Paint Class at The Bubblegum Gallery in Las Vegas, Friday, June 29, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Bark-Andre Furry meets Capitals superfan Ovie the Bulldog
Two of NHL's furriest fans met at the Forum Shops in Caesars Palace on Tuesday, June 18, 2018, in Las Vegas. Vegas Golden Knights superfan Bark-Andre Furry and Washington Capitals superfan Ovie the Bulldog shared a plate of meatballs and spaghetti with help from Logan, "The Girl with the Hat." (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
News Headlines
Local Spotlight
Add Event
Home Front Page Footer Listing
You May Like

You May Like