Seven months after the launch of a Henderson specialty license plate, only 108 have been sold.
The Nevada Department of Motor Vehicles requires 3,000 Henderson license plates to be sold in the first full year, meaning it could be discontinued after Dec. 31, 2020, if that benchmark isn’t met.
“We really have to get some steam going,” said Denell Hahn, a board member for the Henderson Historical Society. “These are plates we certainly want to keep in circulation.”
Hitting the 3,000 mark, she said, “should be totally doable quickly.”
But as of July 31, there were only 108 active registrations, Nevada DMV spokesman Kevin Malone wrote in an email to the Las Vegas Review-Journal.
By comparison, there were 89,440 active registrations for the Las Vegas commemorative license plate and 420 for Reno’s license plate, according to the DMV. Reno’s license plate was discontinued due to low sales.
Of 60 specialty plates with active registrations that benefit charitable organizations, 16 have been discontinued, according to a DMV report. Motorists can keep a license plate that has been discontinued as long as it’s registered to a vehicle and hasn’t been expired for more than 30 days, Malone said.
Henderson’s license plate features bicyclists on a scenic road, with the words “Henderson” and “a place to call home” at the bottom. It’s designed to showcase Henderson’s outdoor recreation opportunities, such as parks and trails.
It’s a show of city pride, Hahn said. As Nevada’s second-largest city, “Henderson really needed to have its own identity and its own license plate.”
It costs $62 to buy a specialty license plate with standard numbering, and there’s a $25 renewal fee each year, Malone said. A large chunk of that money —$30 from a Henderson license plate sale and $20 from a renewal fee — goes to the Henderson Historical Society.
In order to launch the Henderson license plate, a $20,000 surety bond was required.
One major challenge with selling the Henderson plate: Some people aren’t aware it exists, Hahn said. Also, there was “a little bit of a fumble” with the timing of releasing it, she said.
“The Knights and Raiders came out with plates right before us,” Hahn said.
The Historical Society — which worked with the city and Henderson Chamber of Commerce on the license plate project — applied to the DMV to get approval for its speciality license plate. It also presented the design to the Commission on Special License Plates, an interim legislative committee.
Rogich Communications Group, with help from R&R Partners, created the license plate design.
The Henderson Historical Society, established in 2011, receives most of its funding from corporate sponsors and society members, Hahn said. Its offerings include a lecture series and school events.
HOW TO GET ONE
For information about how to get a Henderson souvenir license plate, click here.
ABOUT SPECIALIZED PLATES
There are over 60 specialty license plates available through the Nevada DMV, including a recently released Raiders plate. All nonprofit organizations registered through the Nevada Secretary of State’s Office or governmental agencies can request specialized plates through the DMV or the Legislature. Through the Legislature, an organization would need to find a lawmaker to sponsor legislation to be voted on during a session. Kevin Malone, public information officer with the Nevada DMV, said the method of applying for specialized plates through the DMV was created to save lawmakers time.
The Commission on Special License Plates consists of five legislators and three representatives from Nevada’s departments of Tourism and Cultural Affairs, Motor Vehicles and Public Safety, according to the Legislature’s website. It meets in the Grant Sawyer State Office Building in Las Vegas, and meetings are shown via videoconferencing at the Legislative Building in Carson City.
TOP 10 SPECIALTY LICENSE PLATES
Las Vegas commemorative: 89,440
Vegas Golden Knights: 33,477
Lake Tahoe: 21,685
United We Stand: 19,020
Conserve wildlife: 7,064
Horse power: 6,941
Top 10 military/veteran license plates
Air Force: 8,871
Disabled veteran: 6,345
Purple Heart: 1,433
Army airborne: 1,321
Nevada woman veteran: 806
Veteran, Army (motorcycle license plate): 778
Veteran, Marines (motorcycle license plate): 620
— Information from Nevada Department of Motor Vehicles about how many specialty license plates have been sold, as of July 31.