Las Vegas-based UFC is set to launch its first official live sports betting product in the first quarter of 2020.
On Friday, the mixed martial arts organization announced the launch of UFC Event Centre, the gaming industry’s first sports betting product created specifically for a major sports brand.
Developed by London-based IMG Arena, the product features a mobile-first design and will showcase a “host of new opportunities” for live betting during each fight of every UFC event globally, according to a statement from UFC.
UFC Event Centre and UFC’s official data feed will be made available on sportsbooks and gaming operators’ apps through licensed partnerships. This includes IMG Arena’s portfolio of more than 300 operators.
It will offer live in-round betting, official data delivery in less than two seconds, immediate bet settlement and 3D visualizations of “live UFC action.”
Bettors also will have access to live betting data points, including knock downs, submissions, takedown attempts and takedowns landed; more than 50 live personal and striking statistics; and details on the fighters and event, such as bout schedules, fighter rankings, weight class and more.
“The UFC Event Centre and its official data feed will be a game changer for how UFC fans engage with our events through sportsbooks and gaming operators,” UFC President Dana White said in the release.
“We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight,” he said. “Betting operators are also going to love this product because, unlike other sports, UFC has no off season. The action will be non-stop for fans and sportsbook operators.”