The Raiders have come a long way from 2015, when they were 31st in the 32-team NFL in Forbes annual ranking of NFL team values.
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Super Bowl Opening Night will kick off the week on Feb. 5 at Allegiant Stadium.
After Circa Sports paid a total of $3.2 million the last two years to cover overlays, the downtown sportsbook is staring at another seven-figure payout.
Among other moves, the Silver and Black hired a new chief operating officer and a new senior vice president of marketing.
The Raiders are ready to offer a new upscale seating option this season, with a luxury feel while still being in the midst of the fan action.
Same-game parlays, which have become wildly popular in the U.S. in recent years, became available in Nevada in June with the launch of the new Caesars app.
After raising the stakes for the Circa Million and Circa Survivor contests to $12 million last year, the sportsbook is sweetening the pot to $14 million this season.
U.S. Integrity, an independent sports wagering monitor based in Henderson, works with 150 clients in 36 states to detect and report suspicious betting activity.
Several Raiders home games will rub elbows with several special events later this year, including Formula One and National Finals Rodeo.
Helping the masses see the spectacle that is Super Bowl week will be throngs of media members who will converge on the city for the big game and events leading up to it.