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No diamond in the rough: Albuquerque’s remade ballpark sparkles

The concourse at Isotopes Park is a beefy 40 feet wide, lined by catchy concessionaires such as Atomic Margaritas and offering everything from Asian noodle stands to funnel cake vendors to Hebrew National hot dog hawkers.

UFC launches TV initiative in Latin America, Mexico

Ultimate Fighting Championship, the Las Vegas-based combat sport juggernaut, has launched a bold TV initiative in Latin America and Mexico with a joint-venture deal with Televisa Networks to air UFC programming in 20 Spanish-speaking countries while also launching a subscription UFC TV channel.

Are you ready for some jersey sales? NFL trumping NBA

National Basketball Association stars Tim Duncan and Tony Parker have guided their San Antonio Spurs into the Finals, while Miami Heat superstar LeBron James is getting prime time attention on TV as he tries to help his team into the sport’s championship series.

Resurrection Fighting Alliance gains ground as fighter feeder league

Mixed martial arts fighters who aspire for the major leagues of combat competition — Las Vegas-based Ultimate Fighting Championship — can choose among several minor league MMA organizations to develop their skills and build a résumé.

Equity-firm sports betting bill dies in Nevada

CARSON CITY — A bill that would have allowed private equity groups to place large bets at Nevada sports books appears dead this legislative session after it failed to get a vote Friday in the Assembly Judiciary Committee.

Top exec for UFC to lead tour of New York cities

Lorenzo Fertitta, Ultimate Fighting Championship chief executive and chairman, is leading a contingent of UFC staffers and fighters Tuesday on a one-day tour of three upstate New York cities to extol the economic virtues of hosting a UFC event.

Teen-age stock car racer employs homespun marketing strategy

Danica Patrick’s marketing machine includes bikinis and racy Go Daddy TV commercials, but 15-year-old car racer Kayli Barker of North Las Vegas is building her motorsport brand in a much more wholesome, girl-next-door way.

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