With sports betting expected to start next month and mobile wagering in March, the two Las Vegas companies operating in the Bay State have received regulatory approval.
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The American Gaming Association expects a mostly younger crowd will wager the most on the longshot U.S. team, which begins play Monday in the host country of Qatar.
A special committee has recommended a regulatory amendment for sportsbooks to take bets on esports, but it could take time before many people bet on competitions.
Both executives said increasing the offerings for sports betting helps the gaming industry since sports bettors tend to be in a younger demographic.
The existing sports-betting financial model is unsustainable and executives of the nation’s 48 brands have begun analyzing what they must do to generate revenue while keeping players happy.
Despite a deluge of advertising, only 34 percent of California voters supported a ballot measure allowing mobile sports betting in a recent poll.
While a committee continues to work on a regulation for betting on esports, a question remains as to whether sportsbooks will see much action on events.
A glitch in the mobile gaming system used by William Hill was responsible for thousands of duplicate wagers on events and resulted in complaints from gamblers.
A Caesars-branded 18-wheeler will travel to sporting events throughout the country, including two Raiders games, before a final stop at Super Bowl LVII.
The longtime MGM Resorts headliner threw some of his dollars down Monday to open the rebranded BetMGM sportsbook at The Cosmopolitan of Las Vegas.