BEYOND REALITY

Stefanie Schaeffer is no longer the apprentice. She’s the boss.

The Los Angeles attorney, who won a yearlong job in the spring working for New York billionaire Donald Trump through the reality television series “The Apprentice,” recently took over as the head of sales and marketing for the $1.2 billion Trump International Hotel and Tower behind the shuttered New Frontier. The old hotel-casino is being demolished and will be replaced with a $5 billion version of New York’s Plaza Hotel.

The move to Las Vegas was something Schaeffer, 33, requested. The bulk of her original task with the New York-based Trump Organization, overseeing sales of $350 million in cliffside real estate in the Dominican Republic development of Cap Cana, ended quickly. Schaeffer is still involved with construction and development for the project.

Schaeffer, who served as master of ceremonies for the topping-off ceremony for the Trump International in May, asked to become part of the Las Vegas venture.

Trump’s first 64-story hotel and 1,282-unit condominium and condo-hotel tower is expected to begin accepting residents by next February. Reservations are being accepted for the second 1,282-unit tower, which is not expected to break ground until sometime next year. Schaeffer also hopes to take part in planning a grand opening celebration.

“I’m involved full-scale on the project,’ Schaeffer said Tuesday. “I would imagine any grand opening would be something in true Trump style. To borrow my own phrase from ‘The Apprentice,’ ‘the height of luxury’ should be part of the event.”

One of the final tasks Schaeffer performed on an episode of “The Apprentice’ was developing a marketing plan for the second tower. She and five other contestants spent a summer day in Las Vegas touring the construction project and meeting with Trump’s partner on the tower, former Frontier owner Phil Ruffin, and Jack Christie, who was then the project’s vice president of sales and marketing. Schaeffer and fellow contestant James Sun presented the ideas to both Trump and Donald Trump Jr.

“That was probably my favorite task,” Schaeffer said. “That day, when I arrived here on the construction site, I fell in love with the project. I had no idea a year later I would be winning the show and be back here. I asked for this.”

Christie, who had been with the project for three years, decided to leave in July, opening the door for Schaeffer, who lives in Agoura, Calif., in the northern end of the San Fernando Valley. She plans to spend at least three days a week in Las Vegas.

Schaeffer doesn’t view herself as a reality television show winner who now has to work for a living. The Trump sales offices has about 18 employees.

“I’m not afraid of hard work. I come from a sink-or-swim theory,” Schaeffer said. “When you walk into uncharted territory, you better learn how to survive and make yourself part of the team. I have experience in sales. I have experience in marketing, real estate and law. So have I have a strong foundation for what I’m doing here.”

Schaeffer is already tuned into the Las Vegas real estate market, where housing sales have slumped in the past year. She said the luxury condominium offerings shouldn’t be affected because the clientele is much different from the average home buyer.

“Las Vegas is a place onto itself unlike anywhere else in the world,” Schaeffer said. “We’re targeting a customer that expects to see the luxury lifestyle offered by a Trump product.”

She does hope to trade on her fame from “The Apprentice” by getting involved with Las Vegas community organizations. She hopes that will help raise awareness of the Trump project.

Before trying out for “The Apprentice,” Schaeffer was a trial lawyer for a Los Angeles law firm, defending employers against workers’ compensation claims. Her background also includes experience defending real estate developers in construction defect litigation. Los Angeles magazine named Schaeffer a “Super Lawyers Young Rising Star” in both 2006 and 2007.

She is the only “Apprentice” winner (there have been five other winners) still working for the Trump Organization. Her contract expires April 23 but she hopes to still be part of the organization on April 24.

ad-high_impact_4
Business
Bellagio, MGM Resorts International’s luxury hotel turns 20
The more than 3,000-room Bellagio hotel is situated on the site of the former Dunes Hotel. The Dunes was imploded in 1993, and construction of the Bellagio started in 1996. It cost $1.6 billion to build, making it the most expensive hotel in the world at the time. The Bellagio was former Wynn Resorts Ltd. Chairman and CEO Steve Wynn’s second major casino on the Strip after The Mirage. MGM Resorts International acquired the property from Steve Wynn in 2000. (Tara Mack/Las Vegas Review-Journal)
Facial recognition software at G2E – Todd Prince
Shing Tao, CEO of Las Vegas-based Remark Holdings, talks about his facial recognition product. (Todd Prince/Las Vegas Review-Journal)
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Bobby Baldwin to leave MGM
MGM Resorts International executive and professional poker player Bobby Baldwin is set to leave MGM.
Caesars has new armed emergency response teams
Caesars Entertainment Corp. has created armed emergency response teams. They are composed of former military and law enforcement officials. "These teams provide valuable additional security capabilities,” Caesars spokeswoman Jennifer Forkish said. Caesars is hiring Security Saturation Team supervisors, managers and officers, according to LinkedIn. The company did not say how many people it plans to hire for the units. (Las Vegas Review-Journal)
Las Vegas, airlines prepare for CES
CES in January is expected to attract more than 180,000 attendees. (Las Vegas Review-Journal)
AGS partners with Vegas Golden Knights
AGS is the nation’s second-largest manufacturer of Class II slot machines used primarily in tribal jurisdictions. It announced a marketing partnership with the Vegas Golden Knights NHL team. (Las Vegas Review-Journal)
Lehman Brothers bet big on Las Vegas
Lehman Brothers collapsed 10 years ago, helping send the country into the Great Recession.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Ross & Snow launches in Las Vegas
Luxury shoe brand Ross & Snow has opened in Las Vegas, featuring "functional luxury" with premium shearling footwear. (Bailey Schulz/Las Vegas Review-Journal)
Remote Identification and Drones
DJI vice president of policy and public affairs discusses using remote identification on drones. (Bailey Schulz/Las Vegas Review-Journal)
Drones and public safety in Nevada
Two representatives in the drone industry discuss UAV's impact on public safety. (Bailey Schulz/Las Vegas Review-Journal)
Frontier Airlines to launch flights from Las Vegas to Mexico
Frontier, a Denver-based ultra-low-cost carrier, will become the first airline in more than a decade to offer international service to Canada and Mexico from Las Vegas when flights to Cancun and Los Cabos begin Dec. 15. (Rick Velotta/Las Vegas Review-Journal)
MGM Resorts International CEO Jim Murren addresses Oct. 1 lawsuits
MGM Resorts International Chairman and CEO Jim Murren addresses criticism his company has received for filing a lawsuit against the survivors of the Oct. 1 shooting. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International opens the doors on MGM Springfield
Massachusetts’ first hotel-casino opens in downtown Springfield. The $960 million MGM Springfield has 252 rooms and 125,000-square-feet of casino. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International prepares to open MGM Springfield
Las Vegas-based MGM Resorts International gave news media and invited guests a preview of the $960 million MGM Springfield casino in Massachusetts. The commonwealth's first resort casino will open Friday, Aug. 24. (K.M. Cannon/Las Vegas Review-Journal)
A Walk Through Circus Circus
It only takes a short walk through Circus Circus to realize it attracts a demographic like no other casino on the Strip: families with young children. (Todd Prince/Las Vegas Review-Journal)
Morphy Auctions, a vintage slot machines seller, wants gaming license
Vice president Don Grimmer talks about Morphy Auctions at the company's warehouse located at 4520 Arville Street in Las Vegas on Thursday, Aug. 16, 2018. (Rick Velotta/Las Vegas Review-Journal)
Nevada's venture capital money doesn't stay in state
Zach Miles, associate vice president for economic development for UNLV, said there’s venture money in Southern Nevada, “but trying to find the right groups to tap into for that money is different.” According to a 2017 report from the Kauffman Foundation, Las Vegas ranked number 34 out of 40 metropolitan areas for growth entrepreneurship, a metric of how much startups grow. With a lack of growing startups in Las Vegas, investment money is being sent outside of state borders. The southwest region of the U.S. received $386 million in funding in the second quarter, with about $25.2 million in Nevada. The San Francisco area alone received about $5.6 billion. (source: CB Insights)
Neon wraps can light up the night for advertising
Vinyl wrap company 5150 Wraps talks about neon wraps, a new technology that the company believes can boost advertising at night. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Nevada on the forefront of drone safety
Dr. Chris Walach, senior director of Nevada Institute for Autonomous Systems, talks to a reporter at NIAS's new Nevada Drone Center for Excellence of Public Safety, located inside the Switch Innevation Center in Las Vegas. K.M. Cannon Las Vegas Review-Journal @KMCannonPhoto
Motel 8 on south Strip will become site of hotel-casino
Israeli hoteliers Asher Gabay and Benny Zerah bought Motel 8 on the south Strip for $7.4 million, records show. They plan to bulldoze the property and build a hotel-casino. Motel 8 was built in the 1960s and used to be one of several roadside inns on what's now the south Strip. But it looks out of place today, dwarfed by the towering Mandalay Bay right across the street.
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like