weather icon Clear

Shopping center to be built in Boulevard Mall parking lot

Boulevard Mall is going through another transformation that will mix its art-deco-style with a bit of Spanish.

Developer Remington Nevada is in the design stages to build a Spanish-style outdoor shopping center called Boulevard Plaza in the mall’s parking lot that would cover 17 acres of the mall’s 75-acre site.

The project, located on the southeast corner of Maryland Parkway and Desert Inn Road, is set to include the mall’s vacant Sears building and Sears Auto Center. Applebee’s will remain and is not part of the development.

(Las Vegas Review-Journal)
(Las Vegas Review-Journal)

Stan Wasserkrug, partner at Remington Nevada, said the firm entered into a joint venture with the mall’s owner, Boulevard Ventures, to build the plaza.

“There really isn’t any other potential ground-up opportunities for a mile or two in any direction,” Wasserkrug said. “When the area is going through a resurgence and you have a 17-acre piece of property just sitting there with nothing going on, it’s a wonderful opportunity to build something brand new and get new tenants in there.”

Work to begin next summer

Construction is expected to start next summer with a tentative completion date for summer 2021.

The plaza will have a mix of national and regional retailers and restaurants, similar to what a shopper might find at an Albertsons or Smith’s-anchored shopping center, according to Wasserkrug.

Boulevard Plaza is anticipated to have about 320,000-square-feet of retail space, including the 190,000-square-foot Sears building.

Wasserkrug said whether his team finds a single tenant or multiple tenants to occupy Sears, the building will remain connected to Boulevard Mall.

“The intent is keeping whatever we put in the Sears (to) still access the mall, but we want the shopping center itself to have a separate appearance.”

In other words, expect Boulevard Plaza to look noticeably different than the mall next door.

Risky business?

A new shopping center adjacent to one of the city’s oldest malls might seem like a big risk for Boulevard Mall but General Manager Timo Kuusela said the two sites are separate concepts.

“We actually think it will improve foot traffic at the mall,” he said, adding there are plans to re-energize the mall. “We have some major changes planned to replace some of the retail experience that was lost when JCPenney’s and Macy’s left. We’re really looking at experiential retailers and renovations that enhance the experience at the mall.”

He said visitors can expect the changes to kick off within the next year.

Boulevard Mall, which opened in 1968, was once the go-to shopping destination but over the years, lost its popularity as shoppers headed elsewhere such as the Strip and Henderson’s Galleria at Sunset. It also lost its largest tenants including Dillard’s, JCPenney, Macy’s and more recently, Sears.

Sansone no longer owns

The mall got a face-lift after Henderson-based developer Sansone Cos. poured an estimated $30 million into renovations, after purchasing the property in 2013 for $54.5 million.

President and founder Roland Sansone said his goal was to turn the mall around by bringing in a broader mix of tenants that would appeal to the area’s residents such as a John’s Incredible Pizza, SeaQuest aquarium, Galaxy Theatres and Goodwill.

Sansone said it initially “took a lot of convincing” to attract new retailers into the mall and has since become a “well-to-do property.” Last month, the developer announced he would be “moving on” from the project.

Sansone said he no longer owns the mall and is stepping aside for “someone else to take it to the next level.”

Boulevard now remains in the hands of Boulevard Ventures, a company that records show is linked to the family of billionaire Dennis Troesh, philanthropist and founder of concrete producer Robertson’s Ready Mix.

Contact Subrina Hudson at shudson@reviewjournal.com or 702-383-0340. Follow @SubrinaH on Twitter.

Don't miss the big stories. Like us on Facebook.
Business Videos
Live music and EDM dominate the night on day 2 of A’Le’Innstock
After sunset bands rocked the crowds at A’Le’Innstock in Rachel, Nevada on the second night of the event.
iPhone 11 Release
Local Las Vegas long time Apple product consumer shares her excitement for the new iPhone 11 release Downtown Summerlin. (Elizabeth Page Brumley/Las Vegas Review-Journal)
Lihi Levin talks about a mobil app Dropit - VIDEO
Lihi Levin, regional manager at Dropit Shopping, talks about a mobil app Dropit. The app lets customers leave their shopping bags at a store then have them delivered the same day to their home or hotel so they can shop without carrying multiple bags all day. (Bizuayehu Tesfaye Las Vegas Review-Journal) @bizutesfaye
North Las Vegas company prepares for Mars - VIDEO
Robert Bigelow and his Bigelow Aerospace manufacturing facility played host to eight NASA astronauts and 60 engineers this week getting to know the company’s B330 autonomous, expandable space station. (Elizabeth Brumley/Las Vegas Review-Journal)
Las Vegas developer talks about a new apartment complex called “the yoU”
Frank Marretti lll, founder of G2 Capital Development, talks about his new apartment complex called “the yoU” near UNLV. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Steel cables will hoist roof at Allegiant Stadium - VIDEO
Stainless steel cables are being put into place at Allegiant Stadium to begin the process of putting the roof on the 65,000-seat stadium in Las Vegas. Stadium Chief Operating Officer Don Webb explains how the cables will be used to get the roof put on the future home of the Raiders and UNLV football. (Heidi Fang/Las Vegas Review-Journal)
The last remaining Sigma Derby game in Las Vegas
Derek Stevens, owner of the D Las Vegas, talks about the last remaining Sigma Derby horse racing game in Las Vegas inside his casino floor. (Erik Verduzco/Las Vegas Review-Journal)
Popeyes Spicy Chicken Sandwich Review
Janine Blake of Las Vegas gives her review of the new Popeyes Spicy Chicken Sandwich at the restaurant’s location on west Bonanza Road on Thursday, Aug. 22, 2019,
SuperZoo 2019 takes over Mandalay Bay in Las Vegas
SuperZoo 2019 show for pet retailers brought pet products of all description to the Mandalay Bay Convention Center in Las Vegas. (Heidi Knapp Rinella/Las Vegas Review-Journal)
MSG Sphere at The Venetian to cost $1.2B plus
Scheduled to open in 2021, it is expected to be busier than Madison Square Garden in New York. (Michael Quine/Las Vegas Review-Journal)
Favorite products from SuperZoo 2019
Some of the fun and interesting pet products on display at the SuperZoo in Las Vegas at the Mandalay Bay Convention Center. (L.E. Baskow/Las Vegas Review-Journal)
MAGIC Convention Day 3
The fashion trade show MAGIC, held Monday through Wednesday at the Las Vegas Convention Center. (Elizabeth Brumley/Las Vegas Review-Journal)
MAGIC Las Vegas - Day One
The biannual MAGIC convention show opened Monday at the Las Vegas Convention Center. (Elizabeth Brumley/Las Vegas Review-Journal)
Allegiant celebrates naming deal with tailgate party
Allegiant Air employees celebrate with a tailgate party after the company’s naming deal with the Raiders for the new Las Vegas stadium.
Nevada's sportsbook operators welcome competition
Sportsbook operators from near and far are looking to get into in the established Nevada market, experts say. (Las Vegas Review-Journal)
Get a first look of MSG Sphere construction in Las Vegas
Representatives of The Madison Square Garden Company give the first glimpse of progress Tuesday of the under-construction MSG Sphere — a first-of-its-kind performance venue with high-tech audio and visual capabilities.
There's a new place to play board games in Las Vegas
Matt Smiciklas, co-owner of Boarding School Games, talks about the new Las Vegas business that he co-owns with Emily Labejof. Dedicated tabletop gamers can choose from more than 500 games to play for free in-store. The doors open to the public Saturday, July 20, 2019. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Renovations at the STRAT
Analysts say the $140 million renovation project at The STRAT, formerly the known as the Stratosphere, could help the hotel-casino compete with the evolving north side of the Las Vegas Strip. (Bailey Schulz/Las Vegas Review-Journal)
SLS Las Vegas will become Sahara Las Vegas
Owner Alex Meruelo announced during a special event at the SLS Las Vegas that the hotel-casino will become Sahara Las Vegas in its next iteration. Meruelo said $150 million dollars will be spent to renovate the current property. (Heidi Fang/Las Vegas Review-Journal)
Aircraft hinge maker moves to "business friendly" Nevada
Doug Silva, president of Aircraft Hinge, Inc. in Las Vegas, makes every type of hinge for every type of airplane. Silva talks about his company and why he moved it to Nevada. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Daytime fireworks mark the opening of Encore Boston Harbor
The opening of the $2.6 billion Encore Boston Harbor in Everett, Mass. included a three-minute fireworks show launched by Fireworks by Grucci Sunday, June 23, 2019. (Rick Velotta/Las Vegas Review-Journal) @RickVelotta
Elaine Wynn talks about the opening of Encore Boston Harbor
Elaine Wynn, co-founder and largest shareholder of Wynn Resorts, talked during opening festivities of the $2.6 billion Encore Boston Harbor in Everett, Mass. Sunday, June 23, 2019. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
People line hours ahead of opening for Encore Boston Harbor
Guests arrive as much as 17 hours early for the 10 a.m. opening of the $2.6 billion, 671-room resort in Everett, Mass. Sunday, June 23, 2019. (K.M. Cannon/Las Vegas Review-Journal) @reviewjournal.com
Walmart to stop selling electronic cigarettes at all stores

Walmart says it will stop selling electronic cigarettes at its namesake stores and Sam’s Clubs following a string illnesses and deaths related to vaping.