Personal seat licenses to purchase tickets for Raiders games at the new Las Vegas stadium in reserved seating will range from $3,900 to $15,000 per seat.
Personal seat licenses, or PSLs, went on sale Tuesday in reserved-seating areas for season-ticket holders and fans with appointments.
Marketing materials distributed by the team say PSLs give licensees the right to purchase season and playoff tickets for 30 years. PSL owners can transfer their licenses to a family member or another third party and can sell them.
Licensees get the rights to purchase Raiders tickets and early notification to buy tickets for other events at the $1.8 billion, 65,000-seat stadium, which is scheduled to open for the 2020 football season.
The team began selling PSLs for about 8,000 club seats and other premium seating between March and May with prices ranging from $20,000 to $75,000 each. Appointments to purchase PSLs in the reserved sections will occur through Aug. 13 before the licenses are opened to the public, the team’s marketing materials say.
Club and premium seats have been sold on the east and west sides of the stadium from the field level up to the main concourse level between the 10-yard lines within the stadium’s inner bowl.
Pricing for the reserved seats has not been released by the team. A fan with an appointment to purchase PSLs provided the Las Vegas Review-Journal with a copy of a contract detailing the prices.
According to a diagram of the stadium and a cost chart, the cheapest reserve-seating PSLs — $3,900 — are for seats at the highest level of the stadium near midfield. The highest-priced ones — $15,000 — are for seats closest to the field level at the four corners, between the end zone and the 10-yard lines.
PSLs for end-zone seats range from $7,500 to $8,500 each.
By comparison, reserved-seating PSLs for the Atlanta Falcons at the new Mercedes-Benz Stadium that opened in August ranged from $500 to $5,500. Club-seat PSLs in Atlanta ranged from $10,000 to $45,000 per seat, according to the team.
Fans purchasing PSLs in Las Vegas will be given the option of paying in full for a 5 percent discount, paying 33.3 percent a year over three years or putting 20 percent of the cost down and financing the rest with interest in installments.
Details of the Raiders’ PSL marketing plan, subcontracted to Legends Global Sales, are expected to be discussed at Thursday’s Las Vegas Stadium Authority board meeting.
The Raiders are anticipating generating $500 million in revenue through PSL sales to help finance its $1.1 billion contribution to stadium construction. Between loans secured by the team and PSL and other revenues, the Raiders will more than surpass the $750 million public investment covered by an increase in Clark County’s room tax.