Nevada marketing campaign centers on staycations

The Nevada Division of Tourism wants to encourage Nevada residents to go on in-state “staycations” and keep their money in the state.

In a short marketing subcommittee meeting Monday, members voted unanimously to spend up to $300,000 on its “Discover Your Nevada” marketing programs to encourage residents to travel and spend within the state. The recommendation will go to the full Nevada Commission on Tourism for consideration on Thursday.

Goals of the campaign include increases in in-state visitation to the Travel Nevada website, in-state room occupancy, social media engagement among Nevadans, brand awareness within the state, and newsletter subscribers within the state.

Committee members also noted that the program dovetails with the commission’s “Tourism Means More” educational campaign intended to inform legislators about Travel Nevada and its role in Nevada’s largest industry. The $300,000 anticipated to be used for the state’s tourism recovery plan would be generated by taxes on Nevada hotel rooms.

Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter.