Lyft to offer rides in autonomous vehicles in Las Vegas at CES

Updated January 3, 2018 - 11:11 am

Las Vegas residents are getting a front-seat look at the future of transportation.

Ride-hailing company Lyft will whisk passengers around town next week in autonomous BMW 5-Series sedans.

Lyft has teamed up with Aptiv, a maker of automated driving solutions, to offer the experience during CES, which runs Jan. 9-12.

Riders will be able to hail the automated cars at the Las Vegas Convention Center’s Gold lot and take it to 20 destinations, including hotels and restaurants, according to a joint statement issued Tuesday.

“We are doing this to show driverless technology is maturing rapidly,” said Zachary Peterson, a spokesman for Aptiv. ”We see ride sharing as one of the first commercial opportunities for self-driving cars.”

A safety driver and an in-car host will accompany riders.

Before cruising in the autonomous car, riders will have to visit an exhibit inside a Lyft pavilion at the Gold lot that will tout “the positive impact” the new form of transport will have on people and communities.

Riders will be asked to take a survey at the end of the ride, which will be free.

Getting a ride, though, may not be easy. More than 180,000 people are expected to visit CES, potentially creating huge demand for the opportunity. There will be eight BMW sedans.

Autonomous cars will be a major topic at the international consumer electronics show this year, with 11 car manufacturers and hundreds of car technology companies exhibiting.

Lyft Co-founder and President John Zimmer and Ford Chief Executive Officer James Hackett will deliver one of seven keynotes at CES.

This will be Aptiv’s second real-time demonstration of its driverless technology in Las Vegas. Last year during CES, the company offered clients a 6.3-mile ride around Las Vegas in an autonomous car.

Contact Todd Prince at tprince@reviewjournal.com or 702-383-0386. Follow @toddprincetv on Twitter.

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