IGT hopes virtual-reality archery will hit mark at casinos

Slot maker IGT is hoping its first virtual-reality products hit the bull’s-eye.

The Las Vegas-based company has launched two competitive VR archery games as gambling machine manufacturers struggle to find the next hot product to offset weak slot demand.

IGT unveiled its new games recently at The Orleans. ArcheryVR is played individually, while SiegeVR is played by a team of two. The 90-second entertainment costs $10 per person for ArcheryVR and $30 for per team for SiegeVR.

The goal of the skill-based games is to defend a castle under attack. Players stand in wide booths wearing VR headsets as they go through the physical motion of grabbing a virtual arrow behind them and firing it with a bow.

The Orleans is offering daily prizes to entice customers to give the new games a chance. The top ArcheryVR player will receive $125 in slot dollars, while the top SiegeVR team will receive $300. Players must be members of Boyd Gaming’s loyalty program to compete for the money.

“This is about the broader strategy of how do we expand our customer base. How we do connect with customers we aren’t reaching today?” said Boyd spokesman David Strow. “The virtual zone is another step in the direction of attracting younger customers. It hits two interesting bases. It’s a new technology but also skill-based.”

IGT’s virtual reality platform has been placed next to the Bailiwick American pub and eatery, whose client base is the typical target audience, said Strow.

The bar and the virtual reality game “create a center of interest that can perhaps connect with a younger demographic,” he said.

The Orleans will give the new entertainment a three-month trial before deciding whether to extend its presence on the gaming floor.

Making room

Slot machines were cleared to make space for the new games, Strow said. The games are available from Monday through Friday from 4-10 p.m. and on Saturday and Sunday from 2-10 p.m. ArcheryVR and SiegeVR are offered on alternating days.

Slot manufacturers and casinos have been struggling for years to attract new and younger players to machines on gaming floors.

Sleek, curved screens and licensing deals for celebrities such as Britney Spears and Michael Jackson haven’t stopped the decline of slot machines in Nevada. The number of machines hit a peak of 217,221 in 2001 but has tumbled nearly a quarter since to 164,996 at the end of last year, the lowest total since 1993.

Players have reduced the amount of money they annually put into Nevada casinos slots by about $10 billion over the past two decades, according to Nevada gaming data.

Casinos have been able to boost slot win take by $1 billion over that period only by lowering the win odds, a move known as tightening the machines.

The casino floor hasn’t seen much innovation over the decades, industry analysts say. Electronic table games have enjoyed some success, while skill-based slot machines, rolled out in 2016 and 2017, have failed to catch on.

Skill-based games can take some time to figure out, turning potential players off, said UNLV gaming professor and author David Schwartz. “People don’t like losing money and feeling like they didn’t get something enjoyable out of it or feeling clumsy in the process,” he said.

Not the first

The Orleans isn’t the first casino in Las Vegas to launch VR games on or near the casino floor. The MGM Grand last year created a large-scale, free-roaming VR arena where slot machines once stood.

In September the MGM Grand began offering three games by Zero Latency. The half-hour games run every 30 minutes from 10 a.m. until midnight and cost $50 per person. Each game allows a maximum of 8 people per session. The maximum number of players per day is 224.

According to data from its website, over the past week the Zero Latency games had about 90 bookings on both Saturday and Sunday and about half that number during the weekdays.

MGM declined to say how many people play the virtual reality games on a weekly basis.

Contact Todd Prince at 702-383-0386 or tprince@reviewjournal.com. Follow @toddprincetv on Twitter.

ad-high_impact_4
Business
Elaine Wynn continues her fight to change Wynn Resorts board
Elaine Wynn, the largest shareholder of Wynn Resorts Ltd., is seeking to kick a friend of her ex-husband Steve Wynn off the company’s board of directors. (Todd Prince/Las Vegas Review-Journal)
Zillow is getting into house flipping in Las Vegas
Las Vegas Review-Journal real estate reporter Eli Segall says flipping houses has waned in popularity after the housing bubble burst.
Ellis Island Buys Mt. Charleston Lodge
Ellis Island, which operates a casino, brewery and hotel just off the Strip, purchased the Mt. Charleston Lodge in early April.
Casinos to be penalized for allowing drug-impaired customers to gamble
Nevada Gaming Commission Chairman Tony Alamo talks about an amendment making casinos subject to the same disciplinary standards of preventing people to gamble if impaired by drugs as they are for letting them play while intoxicated by alcohol.
Terrible Herbst to open large travel center in Southern Nevada
The 50,000-square-foot commercial travel center will include 96 fuel pumps and the third White Castle restaurant in Southern Nevada. Wade Tyler Millward reports.
Art Bell’s Top 10 Shows
A selection of radio host Art Bell’s most popular shows.
Hooters owner talks about room upgrades at his hotel-casino
George Ruff, founder and senior principal of Trinity Hotel Investors L.L.C., owner of Hooters Hotel and Casino in Las Vegas, talks about recent room upgrades at the hotel. K.M. Cannon/Las Vegas Review-Journal
Passengers Discuss Allegiant Air
Allegiant Air passengers voice their views on the airline at McCarran International Airport on April 16, 2018. (Bailey Schulz/Las Vegas Review-Journal)
Longtime Las Vegas attorney John Momot dies at age 74
Criminal defense attorney John Momot, who represented mob figures and even played himself in the movie “Casino,” has died.
Trump Slams Amazon for Not Paying Enough in Taxes
Trump Slams Amazon for Not Paying Enough in Taxes Trump tweeted his concerns about the company on Thursday. This isn't the first time Trump commented on the issues via Twitter. August 2017 December 2017 Amazon did hold back on paying state taxes in 1995, but the company has been routinely collecting state sales taxes since then. In 2016, the company's report from the Securities and Exchange Commission confirmed it paid $412 million in taxes.
David Copperfield in court after man injured during magic trick
The attorney for a British man who is suing illusionist David Copperfield said his client suffered serious injuries after being called on stage during Copperfield's show at MGM Grand.
eyecandylab CEO shows augmented reality during NAB
Robin Sho Moser, CEO and co-founder of eyecandylab gives an augmented reality demonstration at his booth during the National Association of Broadcaster Show at the Las Vegas Convention Center. K.M. Cannon/Las Vegas Review-Journal
Trends in access to capital for local black business owners
Denette Braud, owner of Braud’s Funnel Cake Cafe, talks about what owning her own business means to her.
Sir Richard Branson announces purchase of Hard Rock Hotel
Sir Richard Branson, founder of the Virgin Group, has acquired the Hard Rock Hotel with partners and plans to turn it into a Virgin-branded property by the end of 2019.
Calvary Christian Learning Academy, “There was no fair warning.”
Samantha O’Brien, whose three-year-old daughter attended the Calvary Christian Learning Academy daycare, found out Monday night when her daughter’s teacher called about the school closing.
Adobe unveils #HackTheBracket application for March Madness
Adobe unveiled their #HackTheBracket application at the Adobe Summit trade show at Sands Expo. People can use data from Adobe Analytics to make their bracket for March Madness. K.M. Cannon/Las Vegas Review-Journal
Adidas Signs Yankees' Star Aaron Judge
Adidas Signs New York Yankees Star Aaron Judge The slugger is set to don a new set of stripes this season after signing with the apparel company. Aaron Judge Terms of the deal were not disclosed. The deal includes branding on his batting gloves and wristbands. Judge, the AL's reigning Rookie of the Year, was previously under contract with Under Armour since 2014. Judge won the American League Rookie of the Year award last season after setting an MLB record for most homers in a rookie season (52).
Esports athletes are sponsored, too
Meet Red Bull-sponsored professional esports player Daryl S. Lewis, better known by his in-game name Snake Eyez. Nicole Raz Las Vegas Review-Journal.
Bettor Investments turned into a bad bet
Bettor Investments formerly operated a Nevada-licensed entity betting operation. The company promised “conservative growth, profits and stability for our investors.” Matt Stuart, who ran the fund, shut it down in late 2016 and never made good on an agreement with shareholders.
Starbucks Will Give You $10 Million for a Better Cup Design
Starbucks Will Give You $10 Million for a Better Cup Design Get your thinking caps on because the company is looking for a new cup that's easier to recycle. The $10 million grant challenge sees Starbucks partnering with investor group Closed Loop Partners for the project. According to CNN Money, Aside from the new cup design challenge, Starbucks stated it will test a cup with an inner lining made from plant fibers to prevent hot liquid from leaking. Will you join the challenge for #Bettercups?
Las Vegas bartenders who worked the Route 91 Harvest Music Festival question what they were paid
Reneé Black, left, and her husband Griffin Black talk to the Review-Journal at their home in Las Vegas, Tuesday, March 6, 2018. Reneé was a bartender at Route 91, and Griffin was a bar back. They were hired as independent contractors, but received forms months later indicating they were employees. They also were never paid their last day of tips. Nicole Raz/Las Vegas Review-Journal.
Bad-beat jackpot money will finally be awarded
People who thought they had won in Station Casinos’ “bad beat jackpot” poker promotion were unhappy. They waited months to get paid. And now the bad-beat jackpot is gone.
New developments coming to Las Vegas' Craig Road
Gina Gavan, economic and business development director for North Las Vegas, discusses new development projects on Craig Road in North Las Vegas. Art Marroquin/ Las Vegas Review-Journal
Companies bet their futures on cryptocurrency
Two Las Vegas entrepreneurs talk about finding their niche in blockchain enabled technologies and digital currency.
Solar panels reduce energy bill for CCSD
Wilbur and Theresa Faiss Middle School is one of 42 CCSD schools with solar panel installations, saving approximately $514,000 per year in energy costs.
Dallisa Hocking And A Grandmothers Psychic Gift
Dallisa Hocking’s new “boutique soul center” pays tribute to her late Grandma Ellie. (John Przybys/Las Vegas Review-Journal)
Can't pay the IRS? You do have options
There's a little more than five weeks until this year’s tax filing deadline of April 17. But many small business owners are wondering, “How am I going to pay my taxes?” When owners haven’t set aside enough money to cover what they owe the government, they have options. — The easiest and cheapest alternative may be to dip into personal savings. — If you have available credit, you may want to borrow from a lender or credit card. — Also, the IRS can work out an installment payment plan.
Amazon Offering Discounted Prime Memberships to Medicaid Recipients
Amazon Offering Discounted Prime Memberships to Medicaid Recipients Individuals with a valid Medicaid or Electronic Benefits Transfer (EBT) card The $5.99 membership can be renewed every year for up to four years. The reduced Prime membership comes with the same benefits of a standard one, including free two-day shipping, Prime Video, Prime Music and Prime Now. Last year, Amazon also joined a USDA pilot program that allows those receiving government assistance through the Supplemental Nutrition Assistance Program to buy groceries through online markets like Amazon's FreshDirect or Walmart.
Jeff Bezos New Net Worth Revealed, Still Richest Man Alive
At the end of 2017, Bezos was estimated to be worth $112 billion, earning the top spot on Forbes' world's billionaires list. According to the Bloomberg Billionaires Index, the Amazon founder's net worth is now $127 billion, which the report states is the combined wealth of 2.3 million Americans.
Dick's Sporting Goods Ends Sale of Assault Weapons Florida School Shooting
Dick's Sporting Goods Ends Sale of Assault Weapons Florida School Shooting The retailer announced the move in an open letter and an appearance by CEO Ed Stack on 'Good Morning America.' Ed Stack, (Good Morning America) Ed Stack, (Good Morning America) Dick's is also ending the sale of high-capacity magazines and sales of guns to people under 21 years old. The company ended the sale of assault weapons at Dick's-branded stores after the Newtown, Conn. school shooting in 2012. However, they were still selling them at its 35 Field & Stream locations. Nikolas Cruz, 17, shot and killed 17 students at Marjory Stoneman Douglas High School in Florida on Feb. 14.
Entertainment
Dwayne 'The Rock' Johnson Welcomes New Baby Girl!
Dwayne “The Rock” Johnson Welcomes New Baby Girl! The 45-year-old actor posted an adorable photo on Instagram, celebrating his newborn baby girl, Tiana Gia Johnson. Dwayne Johnson, via Instagram Dwayne Johnson, via Instagram Dwayne Johnson, via Instagram This is Johnson’s second daughter with his girlfriend, Lauren Hashian. His oldest daughter, Simone Garcia Johnson, came from his previous marriage. Johnson and Hashian first announced they were expecting another child back in January. Congratulations!!
Viva Las Vegas Rockabilly Weekend Car Show celebrates 21st year
The Stray Cats, Jerry Lee Lewis, Duane Eddy, Elvira and Mitch Polzak make appearances the 21st Annual Viva Las Vegas Rockabilly Weekend car show at the Orleans hotel and casino on Saturday, April 21, 2018.
This "Alice in Wonderland" cocktail changes colors and flavors while you sip
Take a tour of The Underground at The Mob Museum
Prince death investigation coming to an end
Prosecutors in Minnesota plan an announcement Thursday on the two-year investigation into Prince's death from a drug overdose Prince was 57 when he was found alone and unresponsive in an elevator at his Paisley Park estate on April 21, 2016. An autopsy found he died of an accidental overdose of fentanyl. Search warrants unsealed about a year after Prince died showed that authorities searched his home, cellphone records of associates and his email accounts to try to determine how he got the drug. The county attorney has scheduled a morning announcement at which time charges could be filed.
Art Bell’s Top 10 Shows
A selection of radio host Art Bell’s most popular shows.
Big Bounce America visits North Las Vegas
Billing itself as "the biggest bounce house in the world," Big Bounce America visits Craig Ranch Regional Park in Las Vegas.
David Copperfield in court after man injured during magic trick
The attorney for a British man who is suing illusionist David Copperfield said his client suffered serious injuries after being called on stage during Copperfield's show at MGM Grand.
Disneyland debuts new foods for Pixar Fest on Friday
Pixar Fest takes place ahead of California Adventure’s Pixar Pier expansion. (Janna Karel/Las Vegas Review-Journal)
Sneak Peek at New Decorations, Merch and Parade for Disneyland's Pixar Fest
Las Vegas Philharmonic celebrates 20th anniversary season
Orchestra’s 2018-19 season features premiere, more (Carol Cling/Las Vegas Review-Journal)
Downtown Las Vegas' newest bar is a reggae lounge
Jammyland serves island-inspired cocktails. (Janna Karel Las Vegas Review-Journal)
5 things connecting Las Vegas and Marilyn Monroe
1. Marilyn Monroe, known then as Norma Jeane, obtained her first divorce in Las Vegas at the age of 20 on September 13, 1946. 2. According to some biographers, Monroe lived at 604 S. 3rd Street for four months during the summer of 1946. The house has since been torn down and is now the site of a parking lot. 3. In 1954, Monroe almost married Joe DiMaggio in Las Vegas but the wedding was called off last minute. The wedding was to be held at the Hotel El Rancho Vegas which was located on the southwest corner of Sahara Avenue and Las Vegas Boulevard. 4. Las Vegas has at least one road dedicated to the star. Marilyn Monroe Avenue is located in east Las Vegas and intersects with Betty Davis Street and Cary Grant Court. 5. There are currently more than 20 Marilyn Monroe impersonators for hire in the Las Vegas Valley.
This boozy milkshake is big enough to share with seven of your best friends
Fiddlestix makes an "8 Man Milkshake" that's packed with alcohol. (Janna Karel Las Vegas Review-Journal)
Five Chris Stapleton songs you need to hear
D. Michael Evola opened E-String to make New York style pizza
Shamrock Macarons at Morels at Palazzo
Zuma serves a sushi roll topped with 24-karat gold
La Cirque covers their quail and foie gras in real gold
Jean-Georges Steakhouse seves chocolate gold bars
3 ways you can eat gold in Las Vegas
Artist Kathleen Nathan On The Virtues Of Library Galleries
The Las Vegas-Clark County Library District’s art galleries offers artists a more relaxed vibe for showing their work. (John Przybys/Las Vegas Review-Journal)
Nevada SPCA Competes In Tournament Of Tails
The NSPCA and its mascot cat, Prince, are competing in an online voting challenge for a $5,000 grand prize.
Red carpet at MGM for Dan Reynolds Believer screening
Kats on the red carpet for the VIP screening of "Believer," the documentary by Imagine Dragons frontman Dan Reynolds about how the Mormon Church treats its LGBTQ members.
Eureka's cocktail comes with a "buzz button" that will shock your taste buds
‘The Sopranos’ Prequel Film Confirmed
‘The Sopranos’ Prequel Film Confirmed Deadline reports that New Line has purchased Chase and Lawrence Konner’s screenplay for their “Sopranos” prequel film. The working title for the prequel is “The Many Saints of Newark.” Chase created the HBO series, which ran for six seasons, and Konner served as a writer. “The Many Saints of Newark” is set during the 1960s riots in the New Jersey city between the African-American and Italian communities. Multiple characters from the series, albeit younger versions, are expected to star in the film. The Sopranos won 21 Primetime Emmy Awards and five Golden Globe Awards during its run.
The Big Bounce America is coming to the Las Vegas Valley
The Big Bounce America. (Courtesy Big Bounce America)
The 90th Oscars Were the Least Watched in History
The 90th Oscars Were the Least Watched in History According to The Hollywood Reporter, 26.5 million watched the Oscars, a 20 percent drop from last year. The 26.5 million viewers would be an all-time low for the Oscars. Overnight returns had the lengthy ABC telecast averaging a 18.9 rating among households between 8 and 11 p.m. ET. Last year, 32.9 million viewers tuned in to watch the ceremony. The previous low for viewership was 32 million viewers in 2008 when Jon Stewart was host. The Shape of Water picked up an award for Best Picture, while Gary Oldman and Frances McDormand won Best Actor and Actress, respectively.
March First Friday theme is “Think”
First Friday art, culture, music and food event takes place on the first Friday of every month in and around the studios and galleries of the Arts District in downtown Las Vegas. (K.M. Cannon)
Cirque’s One Night for One Drop gets ready for the big night
Cirque du Soleil’s “One Night for One Drop” performed a dress rehearsal for the annual benefit show. This year’s show at Mandalay Bay is based on the life of singer-songwriter Jewel. K.M. Cannon/Las Vegas Review-Journal
TOP NEWS
News Headlines
Events
Home Front Page Footer Listing
Circular
You May Like

You May Like