weather icon Clear

Shoppers aren’t waiting for Black Friday to find deals in Las Vegas

Updated November 28, 2019 - 10:04 pm

When it comes to holiday shopping, the earlier the better. So say Las Vegans and visitors who were out hitting the shops this week before the madness of Black Friday.

North Las Vegas resident Juanita Ramirez and her family were sitting in front of retailer Vince on Monday afternoon, taking a break before visiting more stores at the Las Vegas Premium Outlets North.

“We’ve been Christmas shopping for the past two weeks. We have a really big family,” Ramirez said. “We’ve been coming back and forth to the outlets. We come here a lot — literally, a lot. Almost every weekend.”

Ramirez started early to avoid the crowds, but she’s not even close to finishing her holiday shopping. She was looking to purchase purses and some accessories.

Galleria at Sunset Marketing Director Jamie Cooper said the mall’s tenants started advertising their Black Friday deals weeks ago.

“They’ve already started because the urgency of Black Friday is not as urgent anymore,” Manning said. “All the retailers are trying to make it more convenient for guests, so you can shop early to avoid the high traffic. Or, what a lot of retailers are doing now is purchasing online then pick up in store.”

Couple Gregory and Jamie Lee of Los Angeles hit the Premium Outlets North to finish their Christmas shopping.

“We decided to shop today because a lot of sales go on early in the week and we just wanted to avoid the crowds,” Gregory said. “Whatever we can’t get today, we’ll just do online for the rest of it and be done.”

Jamie said the pair used to wait in line before stores opened Thanksgiving Day, but changed their tactic over the years.

“We used to wait until midnight when the deals would start for the outlets, but they started (opening) earlier and earlier and I just started online shopping more and more,” she said.

U.K. resident Evie Manning said she spent about $800 on holiday gifts and items for herself on Monday, but will likely head back to the outlet again this week.

Manning was watching over the plethora of shopping bags she and a friend accumulated while her friend was inside a nearby store.

“I’ll sit outside and my friend will go and do the shopping and then we’ll switch,” she said. “We’ll do the Fashion Show mall and Caesars’ shops but we do like coming here. I try and do most of it here (in Vegas) if I can. The American brands are cheaper.”

Open for business

Las Vegas North Premium Outlets opened its doors at 9 a.m. on Thanksgiving Day and will remain open until 10 p.m. on Black Friday. Vicki Rousseau, area director of marketing and business development for the North and South Premium Outlets, said it’s surprising how many people will shop at 3 a.m.

Barbara Burley of Pittsburgh said you can expect to see her at home during the busiest shopping weekend of the year. She was at the outlets to shop at David Yurman, Pandora, Burberry and Foot Locker.

“I’ve seen it on Black Friday. It’s terrible,” she said. “I can’t wait in line.”

Fashion Show Las Vegas opened a bit later on Thanksgiving Day from 6 p.m. to midnight. It will reopen for Black Friday at 6 a.m. until 10 p.m.

Fashion Show Senior Marketing Manager Esther Sarpong said Black Friday is the biggest day for the mall and it’s opened up more parking spaces to accommodate the influx of shoppers.

“We will be staffing up big time in the areas of Guest Services, operations, security, and more,” Sarpong said. “With our returning wrapping services and our new Dropit delivery service, our customers will have a fun and convenient shopping experience at Fashion Show. While we don’t have exact numbers to share, I can tell you that our property experienced a significant uptick in traffic and sales numbers last year during this time.”

Meanwhile, Galleria at Sunset opened its doors at 5 p.m. on Thanksgiving Day and will stay open through 10 p.m. on Black Friday.

Henderson residents James Lambert and Erin McDermott just purchased some T-shirts as Christmas gifts for their friends Wednesday afternoon at Galleria.

“We don’t (wait in line),” McDermott said. “That’s why we’re here today.”

Lambert, who added that the good stuff is sold online, said the two try to keep an element of surprise by not asking friends what they’d want for Christmas.

“Part of the fun is the surprise,” he said, adding that it does make finding the right gift harder. “We’ll sit in the store for like an hour arguing what we think is better, but it’s fun.”

The two said their go-to shops at the mall are usually pop culture-focused retailer BoxLunch and Hot Topic.

Newly minted 10-year-old Kania Jackson was celebrating her birthday with a shopping spree at Galleria compliments of mom, Kanesha Coleman.

Jackson said her Christmas list includes clothes, accessories, AirPods and a computer.

“She’s 10 and doesn’t need anything,” Coleman said. “It was hard finding birthday gifts so I’ll just give her cash and let her pick out what she wants.”

Coleman said she usually gets her holiday shopping done before Thanksgiving when everything is on sale, but she’ll likely search for deals this weekend.

“Come Saturday, I’ll be out shopping,” she said. “I’m not going to do the Black Friday mad rush. I’ll go during the following weekday when they have the store restocked because if you notice, the sales still continue.”

Contact Subrina Hudson at shudson@reviewjournal.com or 702-383-0340. Follow @SubrinaH on Twitter.

Don't miss the big stories. Like us on Facebook.
Business Videos
Opening ceremony of the first Chick-fil-A restaurant inside a casino
Opening ceremony of the first Chick-fil-A restaurant inside a casino at the Golden Nugget on Monday, Dec. 2, 2019. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Fire damages 7 cars at Las Vegas airport parking garage - VIDEO
Firefighters on Saturday morning extinguished a car blaze that damaged six other vehicles in a parking garage at McCarran International Airport. (James Schaeffer / Las Vegas Review-Journal)
Vegas Changes Everything: Grandma - LVCVA ad
"Grandma" is a new television spot from the Las Vegas Convention and Visitors Authority prepared to entice visitors to come during the Thanksgiving and Christmas holidays. (Visit Las Vegas/YouTube)
Vegas Changes Everything: Chaos - LVCVA ad
"Chaos" is a new television spot from the Las Vegas Convention and Visitors Authority prepared to entice visitors to come during the Thanksgiving and Christmas holidays. (Visit Las Vegas/YouTube)
New allegations involved Steve, Elaine Wynn - VIDEO
The new allegations were presented Friday in a motion that included a 2018 affidavit, alleging former hairstylist Jorgen Nielsen tried to convince a friend to say Steve Wynn raped her and that she bore his son. The affidavit also included new allegations suggesting Elaine Wynn and Nielson orchestrated the assault scandal. (Renee Summerour/Las Vegas Review-Journal)
Fitness chain Life Time acquires former Sullivan Square site
Fitness chain Life Time has acquired the former Sullivan Square site in Las Vegas for $14 million. The southwest valley property, across the street from Ikea, is little more than a giant hole in the ground. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Fashion Outlets of Las Vegas in Primm outlet mall changing its name - VIDEO
Chad Dillow, co-owner of Step Right Up, is building his attraction at Prizm Outlets, which recently changed it name from Fashion Outlets of Las Vegas, in Primm. It will include 3D trick art, ax throwing, escape rooms and carnival-themed games. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
O.J. Simpson files lawsuit against The Cosmopolitan over TMZ story - VIDEO
A lawsuit filed Thursday alleges that The Cosmopolitan of Las Vegas defamed O.J. Simpson when hotel employees told TMZ he was kicked out of the casino “for belligerence” in November 2017. (James Schaeffer / Las Vegas Review-Journal)
Phil Maloof on selling his Palms Place penthouse.
Phil Maloof sold his 59th-floor penthouse at Palms Place. (Eli Segall/Las Vegas Review-Journal)
Bleutech announces Las Vegas land purchase deal
Bleutech Park Properties reached a purchase agreement for 210 acres at Las Vegas Boulevard and Cactus Avenue, project spokesman Tom Letizia announced Tuesday, Nov. 5, 2019 at a news conference at the M Resort. (Elizabeth Brumley/Las Vegas Review-Journal)
Stolen Dodge Challenger found, suspect arrested - VIDEO
A $250,000 custom-built Dodge Challenger was stolen on Oct. 30, 2019, just before it was to be displayed at the Specialty Equipment Market Association trade show in Las Vegas this week. The thief was found by an Nevada Highway Patrol trooper, who rammed the trooper's car with the Challenger and got away. The suspect was ultimately arrested and the car recovered. (Las Vegas Review-Journal)
Terbine's, a tech firm, decision to relocate business from Bay Area to Las Vegas
Terbine's, a tech firm, decision to relocate business from Bay Area to Las Vegas. (Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
A walk through the historic Huntridge Theater in Las Vegas - VIDEO
The Huntridge Theater became a musical venue in 1992 and was a staging ground for groups on the rise and alternative superstars, from Smashing Pumpkins to Sarah McLachlan, the Deftones, Nine Inch Nails, Green Day and Fugazi. The venue has been closed since 2004. This video, taken on Oct. 31, 2019, shows what's left of the theater after 15 years. (David Guzman/Las Vegas Review-Journal)
MGM Resorts International looking to sell another property
MGM Resorts International is working to sell its MGM Grand property on the Las Vegas Strip. (Renee Summerour/Las Vegas Review-Journal)
Developer Sam Cherry reveals plans for shareDOWNTOWN.
Mayor Carolyn Goodman and Councilwoman Olivia Diaz will attend this event where plans are revealed for a future apartment complex in the Arts District. (Shea Johnson/Las Vegas Review-Journal)
Las Vegas Convention Center expansion update - VIDEO
Take a drive outside of the new Las Vegas Convention Center expansion project. (Severiano Galvan/Las Vegas Review-Journal)
Binion's debuts a spinning bar overlooking Fremont Street Experience - VIDEO
Binion's debuted its spinning bar inside the Whiskey Licker Up Saloon. The Rotating bar only goes at one full rotation per 15 minutes overlooking the Fremont Street Experience. (James Schaeffer/Las Vegas Review-Journal)
Day 3 of the 2019 Global Gaming Expo
Day 3 of the 2019 Global Gaming Expo took place at the Sands Expo and Convention Center in Las Vegas Wednesday, Oct. 16, 2019. (K.M. Cannon/Las Vegas Review-Journal) @KMCannonPhoto
Southern Nevada could set a new resale-price record in coming months.
The median sales price of previously owned single-family homes – the bulk of the market – was $310,000 in September. Before the economy crashed last decade, prices peaked in June 2006 at $315,000, according to the Greater Las Vegas Association of Realtors.(Bizuayehu Tesfaye/Las Vegas Review-Journal) @bizutesfaye
Walmart container park in Henderson - VIDEO
Henderson could be home to a container park associated with a Walmart Inc. initiative. (Las Vegas Review-Journal)
Resorts World construction update - Video
Resorts World Las Vegas continues its construction on the Las Vegas Strip. Review-Journal studio host Aaron Drawhorn and business reporter Rick Velotta go over the newest updates in the construction. (Las Vegas Review-Journal)
Recession lessons could help Las Vegas face next slump - VIDEO
While the last economic downturn had a dramatic impact on local casinos, most experts expect the industry will be better able to weather the storm during the next recession. (Mat Luschek / Las Vegas Review-Journal)
St. Rose Parkway Construction - Video
St. Rose Parkway continues to have construction along the six-and-a-half mile road. Review-Journal studio host Aaron Drawhorn and business reporter Eli Segall go over the construction projects that are coming to Henderson.
MGM and victims of Oct. 1 reach settlement agreement - VIDEO
MGM Resorts International and lawyers representing potentially thousands of victims of the Oct. 1, 2017, mass shooting on the Las Vegas Strip have reached a tentative settlement of between $735 million and $800 million. (Mat Luschek /Las Vegas Review-Journal)
Live music and EDM dominate the night on day 2 of A’Le’Innstock
After sunset bands rocked the crowds at A’Le’Innstock in Rachel, Nevada on the second night of the event.
iPhone 11 Release
Local Las Vegas long time Apple product consumer shares her excitement for the new iPhone 11 release Downtown Summerlin. (Elizabeth Page Brumley/Las Vegas Review-Journal)
Lihi Levin talks about a mobil app Dropit - VIDEO
Lihi Levin, regional manager at Dropit Shopping, talks about a mobil app Dropit. The app lets customers leave their shopping bags at a store then have them delivered the same day to their home or hotel so they can shop without carrying multiple bags all day. (Bizuayehu Tesfaye Las Vegas Review-Journal) @bizutesfaye
North Las Vegas company prepares for Mars - VIDEO
Robert Bigelow and his Bigelow Aerospace manufacturing facility played host to eight NASA astronauts and 60 engineers this week getting to know the company’s B330 autonomous, expandable space station. (Elizabeth Brumley/Las Vegas Review-Journal)