Las Vegas stadium amenities may mirror those in Minneapolis

Updated January 27, 2018 - 4:24 pm

Editor’s note: This is the last in a series on how Minneapolis’ hosting of the Feb. 4 Super Bowl offers a guide for Las Vegas.

MINNEAPOLIS — It seems that every corner of U.S. Bank Stadium has some meaningful function that provides either an advantage to the hometown Minnesota Vikings or a hidden comfort designed to generate revenue.

It should be no different at the 65,000-seat Las Vegas stadium for the Raiders and UNLV Rebels, being built by the same contractor that assembled U.S. Bank Stadium, Mortenson Construction Co.

Have a look around U.S. Bank, and you will see:

A bright and airy interior that almost looks like it’s outdoors, thanks to the ETF roof surface along the stadium’s south side. The lightweight roof allows natural light in and the angle of its pitch allows snow and ice to glide off into a gutter. The Las Vegas stadium will have that same rigid roof surface, which should make it seem like the game is outdoors.

The exterior of U.S. Bank Stadium is reminiscent of a ship — maybe a Viking ship. The architect for Las Vegas’ stadium, David Manica, has said he wants the building to look sleek and fast, like a sports car. The ship design is perfect for the Vikings, a strong and powerful foe that conquers; the sports car look is envisioned to personify the Raiders’ speedy wide receivers.

U.S. Bank has “pivot doors” on its west end that can be opened to allow autumn breezes in and provide an unencumbered view of the downtown Minneapolis skyline. The Las Vegas stadium will have a sliding door on its northeast end that will open to provide a killer view of the Strip. Look for that shot on telecasts, especially when the Raiders have those late Sunday games when the Strip lights come up.

U.S. Bank Stadium has six sponsored club areas and lounges to serve a variety of high-end fans with experiences that range from comfortable party seating for the game to a field-level area where players emerge from the locker room before going onto the field. Players walk right through the center of the club. The path from the locker room is temporarily blocked off, just like a railroad crossing, as the players pass through and onto the field. A similar set-up is envisioned in Las Vegas.

The Vikings have an on-field ship replica from which players emerge when introduced at the start of the game. A dragon on the ship’s prow snorts steam and belches fireballs into the air as each player runs onto the field when his name is announced. The Vikings have introduced a new fan-interactive “Skol!” chant to amp up the noise in support of the team. Watch for the Raiders to cook up some kind of hometown experience to put a charge into pregame festivities.

‘Exceeded expectations’

“I think the building has exceeded expectations,” said Lester Bagley, executive vice president of public affairs for the Minnesota Vikings.

“I think it’s the best building in the NFL.

“As you saw today, it provides a nice home-field advantage,” Bagley said after the Vikings toyed with the Cincinnati Bengals, defeating them 34-7 on Dec. 17. “It’s loud, it provides a lot of energy. It’s a great fan experience. I couldn’t be happier with where we’re at.”

Bagley says he sympathizes with the Raiders moving to a home where it’s likely that as many fans of visiting teams will be attending games.

“On the economic side, it’s good to have that,” Bagley said. “Lots of visiting teams will be bringing many partners, sponsors and fans on travel trips. So it’s good for the economics, maybe less so for the home-field advantage.”

But he acknowledged that Raiders fans are passionate about their team and they travel well. He expects the team to establish a loyal fan base, whether those fans are from Las Vegas or California, and to establish a loud environment in the domed venue.

The experience of going to a Vikings game starts with the getting there, and the decision to locate U.S. Bank Stadium at the former site of the Hubert H. Humphrey Metrodome was no accident. Parking schemes that had been in place for years didn’t have to change. Minneapolis’ light-rail system has a stop near the front entrance to the stadium, which Bagley said is the most urbanized in the NFL.

One-third use light rail

About one-third of people attending events at the stadium use the light-rail system, which costs $2 a ticket one way.

U.S. Bank has nearly no on-site parking, but the team has access to 3,500 spaces in an underground lot near the light-rail station.

Within a mile walk of the stadium are 40,000 spaces in parking garages scattered around downtown Minneapolis. On game days, parking goes for $45 to $50 per car.

Most of the parking garages are connected to the stadium via the Minneapolis Skyway, 11 miles of criss-crossing, climate-controlled overhead passages.

Parking is up in the air in Las Vegas — but not literally, like in Minneapolis.

Clark County codes require 16,250 parking spaces, but there is only room for about 2,400 on the 62 acres the team purchased for the stadium at Interstate 15 and Russell Road.

The Raiders repeated in January what they’ve said for months — that they’re exploring a number of off-site parking options. Those include land at the Bali Hai Golf Club, across I-15 and south of the stadium site, and other privately held land they would have to negotiate to use. But there won’t be any parking at UNLV, according to a proposed Joint-Use Agreement.

Tailgating important

The Raiders have indicated they’re not interested in developing a parking garage because they say the tailgating culture is too important to their fans and a parking garage wouldn’t work for tailgating.

Downtown Minneapolis is bicycle-friendly with a successful bike-share program in place, and there are dozens of bike parking racks along the stadium’s periphery.

As for the trek from parking or ground transportation to the stadium, the Raiders are committed to improving or adding pedestrian bridges over I-15. It’s expected that most people will park somewhere east of the freeway.

Video screens outside U.S. Bank Stadium provide information about the event inside. Likewise, an entire wall on the east side of the Las Vegas stadium will be a video screen, not unlike the screen at T-Mobile Arena that faces Toshiba Plaza.

Architects and designers of U.S. Bank Stadium believed they could maximize profitability inside the stadium by offering a greater variety of amenities. Dallas-based HKS Inc. knew that most NFL buildings provide eight to 12 price points for seating. The U.S. Bank design team set out to offer more than two dozen choices.

Arenas built or upgraded by Mortenson Construction Co

Choices are evident throughout the building. There are traditional stadium seats, multiple levels of club lounges, and suites.

Corporate support

Minneapolis is the corporate home of hundreds of companies, and, as in any new stadium project, outside companies also flocked to provide sponsorships and take advantage of brand visibility.

Medtronic, Ecolab, Pentair, Polaris, Hy-Vee, Land O’Lakes, Mystic Lake Casino, Delta Air Lines, Buffalo Wild Wings, Andersen Windows, Hyundai and Caribou Coffee were among the companies that bought into U.S. Bank Stadium.

While it’s still early for corporate sponsorships in Las Vegas, the line is expected to be long to corporately back the team as shown by T-Mobile Arena for the Vegas Golden Knights.

Six club lounges provide 8,200 club seats. There are 131 luxury suites on multiple levels of the stadium, some modified with products and features meeting the individual tastes of their owners.

Mystic Lake’s Club Purple has multiple bar areas and lounges and comfortable booth seats extending down the west end of the inner bowl. There are screens that provide fantasy football information, and on nice days, fans can go outside to a patio with a view of downtown Minneapolis.

The Delta Sky360 Club has food and drink a few feet from the field. That’s the club where players emerge from the locker room and cut through to the field. Fans can go up a flight of stairs for their sideline seats.

The high-end Medtronic Club has a vast dining area, multilevel bars, a big screen and two fireplaces.

On sunny days, fans in the Hyundai Club need to wear sunglasses because it’s so bright.

Lodge and Truss bars

The cheapest club seats are high above the east end zone. The Lodge Bar and the Truss Bar provides space for fans to connect during the game, stand and watch play. Four cabins are designed for group sales, and the team occasionally invites Viking greats of the past to mingle with fans.

The Raiders haven’t disclosed details of their club and seating schemes.

Public art is everywhere within the stadium, most of it with a football or Vikings theme.

Vikings Voyage, an interactive display of the team’s past and present, celebrates the team’s historic highlights. No doubt there will be a new entry after the Jan. 14 “Miracle in Minneapolis” playoff game against the New Orleans Saints.

Fans can sit with statues of the Vikings “Purple People Eaters” defensive front of the 1970s, don virtual-reality goggles to experience a game environment and test their speed against Viking players.

The Raiders have indicated they want to place a hall of fame in the Las Vegas stadium, but few details have emerged. Fourteen members of the Raiders have been enshrined in the Pro Football Hall of Fame.

Bagley said he believes the reason the Vikings’ projects have been successful is their willingness to keep the public apprised of progress. It’s a little different for the Raiders, who have one foot in Oakland, California, and one foot in Las Vegas. The team seems reluctant to provide many details, even at Stadium Authority meetings, to avoid alienating a fan base the team is abandoning in Oakland after returning there in 1995. Founded in 1960, the Raiders played in Oakland until 1982, relocating to Los Angeles for 13 seasons.

Bringing the public along

“One of the things we did as part of our process was to bring the public along,” Bagley said. “There was a fascination, a strong interest, in the market on the stadium development project, so we brought the public along. That excitement and the focus on the development of this incredible building was part of the communications plan intentionally. It also built support and energy for ticket sales.”

Bagley believes the Raiders eventually will take that course.

“It’s not rocket science. The Raiders know it. They’ll do it. They’ll be good at it,” he said. “Building that support, bringing it along, being transparent, bringing their fans and the public along on the development of their new stadium. It’s simple stuff, but I know they’re going to do a great job.”

Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter.

ad-high_impact_4
Raiders Videos
Las Vegas Stadium construction site drone footage
The Raiders set up a drone at the Las Vegas Stadium construction site on May 20, 2018.
Las Vegas Stadium Milestones
Las Vegas Stadium Milestones as of May 16, 2018.
Vegas Nation: NFL Owners Meeting Day 1
Vegas Nation host Bryan Salmond and Review-Journal sports writer Gilbert Manzano go over the NFL owners meeting.
Vegas Nation: Raiders Participate In First Day Of Practice
Vegas Nation host Bryan Salmond and Raiders beat writer Michael Gehlken go over the Raiders first day of practice.
Vegas Nation: Raiders Minicamp
Raiders beat writer Michael Gehlken goes over the Raiders minicamp and questions surrounding the Raiders picking defensive lineman Maurice Hurst from Michigan.
P.J. Hall, Maurice Hurst and Jon Gruden Talk About Mini Camp
P.J. Hall, Maurice Hurst and Jon Gruden go over the Raiders Mini camp.
Reggie McKenzie On Final Day Of NFL Draft
Raiders general manager Reggie McKenzie talks about the Raiders final draft picks.
Vegas Nation: Raiders Final Draft Picks
Vegas Nation host Bryan Salmond, Raiders beat writer Michael Gehlken and Review-Journal reporter Gilbert Manzano go over the last day of the draft pick for the Raiders.
Gruden On Day Two Of Nfl Draft Picks
Raiders head coach Jon Gruden discusses the teams second day draft picks.
Raiders trade again, draft DT P.J. Hall and OT Brandon Parker
Raiders trade again and draft DT P.J. Hall and OT Brandon Parker. The team moved back again Friday, this time exchanging the No. 41 overall pick for the No. 57 selection. It then selected former Sam Houston State defensive tackle P.J. Hall. The Raiders parted with No. 75, trading up 10 spots to select former North Carolina A&T offensive tackle Brandon Parker.
Gruden On Bryant Joining Raiders, Bryant On What He Has Left To Prove
Raiders head coach Jon Gruden talks about what Bryant will bring to the Raiders and Bryant talks about what he has left to prove.
Gruden, Miller On First Round Pick
Raiders head coach Jon Gruden and first round pick Kolton Miller talk about the NFL draft first round pick for the Raiders.
Las Vegas Raiders Stadium can help economic boom, expert says
Study after study has concluded that stadiums aren’t effective economic development drivers. But a leading urban growth researcher says Orlando and Las Vegas are exceptions because of the strength of their regions’ tourism economies. The Raiders are building a 65,000-seat, $1.8 billion indoor stadium at Interstate 15 and Russell Road using $750 million of public money authorized by the Nevada Legislature. Las Vegas has a leg up on many cities, because it has an airport at which business people can catch a nonstop flight to virtually any domestic destination. Panelist Cathy Tull, chief marketing officer of the Las Vegas Convention and Visitors Authority, said the presence of out-of-town media for playoff games featuring the Vegas Golden Knights has given the city media mentions that money can’t buy. Another issue receiving the panel’s attention is the need for mass transit with all the teams, venues and anticipated visitation they will generate. Panelists also discussed the prospect of attracting big events like the Super Bowl, the NFL draft and NCAA tournaments.
Reggie Mckenzie On Raiders First Draft Pick
Raiders general manager Reggie Mckenzie on Raiders first draft pick.
Vegas Nation: First Round NFL Draft Pick
Vegas Nation host Bryan Salmond, Review-Journal writer Gilbert Manzano and Raiders beat writer Michael Gelhken go over the first round of the NFL draft picks and the Raiders choices.
Vegas Nation: NFL Draft preview
Bryan Salmond and Michael Gehlken breakdown the Raiders offseason moves as well as what they could be looking at in the upcoming NFL Draft.
Vegas Nation: Wide Receiver
Vegas Nation video host Bryan Salmond and Raiders beat writer Michael Gehlken look at the wide receiver position for the upcoming NFL Draft.
Vegas Nation: Raiders secondary
Vegas Nation video host Bryan Salmond and Raiders beat writer Michael Gehlken look at the Raiders secondary for the upcoming NFL Draft.
Vegas Nation: Running Back position
Vegas Nation video host Bryan Salmond and Raiders beat writer Michael Gehlken look at the running back position for the upcoming NFL Draft.
Vegas Nation: Join Vegas Nation for NFL Draft updates
Vegas Nation video host Bryan Salmond and Raiders beat writer Michael Gehlken will provide updates about everything surrounding this year's NFL Draft.
Vegas Nation: NFL Draft: Defensive Line
Vegas Nation video host Bryan Salmond and Raiders beat writer Michael Gehlken discuss the defensive line and what can happen in the 2018 NFL Draft.
David Humm's life celebrated at South Point
Raiders owner Mark Davis, former Nebraska coach Tom Osborne were among those who paid tribute to David Humm during a ceremony at South Point Arena in Las Vegas on April 6, 2018. (Ron Kantowski/Las Vegas Review Journal)
Vegas Nation Stadium Show
Ed Graney, Rick Velotta and Raiders beat writer Michael Gehlken go over the progress on the Vegas Stadium and how it will affect some of the players and staff.
Vegas Nation: Gruden hoping free agents can establish culture
Michael Gehlken reports from the NFL Meetings in Orlando, including what the Raiders are doing there as well as what Jon Gruden meant by "throwing it back to 1998."
Vegas Nation: Raiders Cut Ties With Smith, Ellis Gets Contract
Vegas Nation host Bryan Salmond and Raiders beat writer Michael Gehlken go over the Raiders cutting ties with Sean Smith and Justin Ellis' three-year contract.
Vegas Nation: Raiders Cut Ties With Aldon Smith
Raiders beat writer Michael Gehlken goes over the Raiders cutting ties with Aldon Smith due to allegations made against him.
Vegas Nation: Reggie Mckenzie's Son A Potential Candidate For Raiders
Raiders beat writer Michael Gehlken goes over how Reggie McKenzie's son Kahlil McKenzie is a potential draft pick for the Raiders.
Vegas Nation Stadium Show: Parking, other topics closer to resolution
Ed Graney and Rick Velotta are joined by Las Vegas Stadium Authority chairman Steve Hill to discuss the latest developments around the Las Vegas Stadium.
Vegas Nation: Raiders lose 9th pick to San Francisco 49ers
Raiders beat writer Michael Gehlken provides an update from the NFL scouting combine about the Raiders and 49ers coin toss to determine which team will get the 9th or 10th pick of this years NFL Draft.
Vegas Nation: Lynch, Crabtree future with Raiders pending
Raiders beat writer Michael Gehlken provides an update from the NFL scouting combine on the future for Marshawn Lynch and Michael Crabtree with the Raiders.
Vegas Nation: Several documents approved
Ed Graney and Rick Velotta discuss the latest developments from the Las Vegas Stadium Authority meeting, including news on parking and the total cost of the stadium.
Business
Las Vegas union members voting to authorize the right to strike
Thousands of Las Vegas union members voting Tuesday morning to authorize the right to strike. A “yes” vote would give the union negotiating committee the power to call a strike anytime after June 1 at the resorts that fail to reach an agreement. (Todd Prince/Las Vegas Review-Journal)
Small businesses struggle to find qualified candidates
A 2018 survey found that over two-thirds of small businesses in Nevada find it somewhat to very difficult to recruit qualified candidates. Bailey Schulz/Las Vegas Review-Journal
Nevada secretary of state website offers little protection against fraudulent business filings
Property developer Andy Pham tells how control of his business was easily seized by another person using the secretary of state website.
Caesars may be going solo in its marijuana policy
Several Southern Nevada casino companies aren’t following Caesars Entertainment’s lead on marijuana testing.
How much is the Lucky Dragon worth?
Less than a year-and-a-half after it opened, the Lucky Dragon was in bankruptcy.
Gyms and discount stores take over empty retail spaces
Grocery stores used to draw people to shopping centers. But many large retail spaces have been vacant since 2008. Discount stores like goodwill and gyms like EOS Fitness are filling those empty spaces, and helping to draw shoppers back in. K.M. Cannon/Las Vegas Review-Journal
Funding source of Las Vegas stadium for the Raiders is sound, expert says
The stadium is funded in part by $750 million of room taxes, the biggest such tax subsidy ever for a professional sports stadium. Robert Lang, executive director of Brookings Mountain West and The Lincy Institute at UNLV, says that is a good use of public funds. (Richard Velotta/Las Vegas Review-Journal)
Las Vegas needs light rail, expert says
Robert Lang, executive director of Brookings Mountain West and the Lincy Institute said he is afraid of a "congestion mobility crisis." Las Vegas needs a light rail system, he said, to accommodate the city's growing number of attractions. (Richard Velotta/Las Vegas Review-Journal)
Three takeaways from Wynn Resorts' Earnings Call
Matt Maddox came out swinging in his first earnings conference call as Wynn Resorts chief executive officer, boasting of record Las Vegas quarterly revenues and applicants lining up for work.
Star Wars VR Comes to Las Vegas
Sneak peak at the new "Star Wars: Secrets of the Empire" VR experience at the Grand Canal Shoppes.
Elaine Wynn continues her fight to change Wynn Resorts board
Elaine Wynn, the largest shareholder of Wynn Resorts Ltd., is seeking to kick a friend of her ex-husband Steve Wynn off the company’s board of directors. (Todd Prince/Las Vegas Review-Journal)
Zillow is getting into house flipping in Las Vegas
Las Vegas Review-Journal real estate reporter Eli Segall says flipping houses has waned in popularity after the housing bubble burst.
Ellis Island Buys Mt. Charleston Lodge
Ellis Island, which operates a casino, brewery and hotel just off the Strip, purchased the Mt. Charleston Lodge in early April.
Casinos to be penalized for allowing drug-impaired customers to gamble
Nevada Gaming Commission Chairman Tony Alamo talks about an amendment making casinos subject to the same disciplinary standards of preventing people to gamble if impaired by drugs as they are for letting them play while intoxicated by alcohol.
Terrible Herbst to open large travel center in Southern Nevada
The 50,000-square-foot commercial travel center will include 96 fuel pumps and the third White Castle restaurant in Southern Nevada. Wade Tyler Millward reports.
Art Bell’s Top 10 Shows
A selection of radio host Art Bell’s most popular shows.
Hooters owner talks about room upgrades at his hotel-casino
George Ruff, founder and senior principal of Trinity Hotel Investors L.L.C., owner of Hooters Hotel and Casino in Las Vegas, talks about recent room upgrades at the hotel. K.M. Cannon/Las Vegas Review-Journal
Passengers Discuss Allegiant Air
Allegiant Air passengers voice their views on the airline at McCarran International Airport on April 16, 2018. (Bailey Schulz/Las Vegas Review-Journal)
Longtime Las Vegas attorney John Momot dies at age 74
Criminal defense attorney John Momot, who represented mob figures and even played himself in the movie “Casino,” has died.
Trump Slams Amazon for Not Paying Enough in Taxes
Trump Slams Amazon for Not Paying Enough in Taxes Trump tweeted his concerns about the company on Thursday. This isn't the first time Trump commented on the issues via Twitter. August 2017 December 2017 Amazon did hold back on paying state taxes in 1995, but the company has been routinely collecting state sales taxes since then. In 2016, the company's report from the Securities and Exchange Commission confirmed it paid $412 million in taxes.
David Copperfield in court after man injured during magic trick
The attorney for a British man who is suing illusionist David Copperfield said his client suffered serious injuries after being called on stage during Copperfield's show at MGM Grand.
eyecandylab CEO shows augmented reality during NAB
Robin Sho Moser, CEO and co-founder of eyecandylab gives an augmented reality demonstration at his booth during the National Association of Broadcaster Show at the Las Vegas Convention Center. K.M. Cannon/Las Vegas Review-Journal
Trends in access to capital for local black business owners
Denette Braud, owner of Braud’s Funnel Cake Cafe, talks about what owning her own business means to her.
Sir Richard Branson announces purchase of Hard Rock Hotel
Sir Richard Branson, founder of the Virgin Group, has acquired the Hard Rock Hotel with partners and plans to turn it into a Virgin-branded property by the end of 2019.
Calvary Christian Learning Academy, “There was no fair warning.”
Samantha O’Brien, whose three-year-old daughter attended the Calvary Christian Learning Academy daycare, found out Monday night when her daughter’s teacher called about the school closing.
Adobe unveils #HackTheBracket application for March Madness
Adobe unveiled their #HackTheBracket application at the Adobe Summit trade show at Sands Expo. People can use data from Adobe Analytics to make their bracket for March Madness. K.M. Cannon/Las Vegas Review-Journal
Adidas Signs Yankees' Star Aaron Judge
Adidas Signs New York Yankees Star Aaron Judge The slugger is set to don a new set of stripes this season after signing with the apparel company. Aaron Judge Terms of the deal were not disclosed. The deal includes branding on his batting gloves and wristbands. Judge, the AL's reigning Rookie of the Year, was previously under contract with Under Armour since 2014. Judge won the American League Rookie of the Year award last season after setting an MLB record for most homers in a rookie season (52).
Esports athletes are sponsored, too
Meet Red Bull-sponsored professional esports player Daryl S. Lewis, better known by his in-game name Snake Eyez. Nicole Raz Las Vegas Review-Journal.
Bettor Investments turned into a bad bet
Bettor Investments formerly operated a Nevada-licensed entity betting operation. The company promised “conservative growth, profits and stability for our investors.” Matt Stuart, who ran the fund, shut it down in late 2016 and never made good on an agreement with shareholders.
Starbucks Will Give You $10 Million for a Better Cup Design
Starbucks Will Give You $10 Million for a Better Cup Design Get your thinking caps on because the company is looking for a new cup that's easier to recycle. The $10 million grant challenge sees Starbucks partnering with investor group Closed Loop Partners for the project. According to CNN Money, Aside from the new cup design challenge, Starbucks stated it will test a cup with an inner lining made from plant fibers to prevent hot liquid from leaking. Will you join the challenge for #Bettercups?
TOP NEWS
News Headlines
Events
Home Front Page Footer Listing
Circular
You May Like

You May Like